Marketing Data Analyst
Company: Smith Brothers Farms
Location: Kent
Posted on: January 23, 2023
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Job Description:
Join our marketing team as we spread the good news about our
modern milkman service to friends and neighbors around the
Northwest. It's charming from start to finish, and we're looking
for a Marketing Data Analyst to help our future customers discover
the joy of home delivery by providing deep data analysis that will
power customer segmentation and personalization programs.The person
in this role will deliver insights into our home delivery business
through detailed data analysis and visualization. The Marketing
Data Analyst is adept at working with a multitude of data sources
to aggregate, compile, query, and visually report on the business
performance of our home delivery service, with an emphasis on
customer and revenue growth.This is a hybrid role, located in Kent
Washington. We are not offering relocation or travel
reimbursement.Areas of ResponsibilitiesTransform, organize, analyze
and report on digital marketing data, including website, paid
media, email, search, social, and e-commerce analytics.Create and
present relevant analytics that align with business objectives,
including customer segmentation, product segmentation, and
marketing channel performance.Leverage customer behavior and
product performance through thorough and objective data
analysisPresent key business metrics with compelling data
visualizationThrough curiosity and doggedness, uncover potential
service, feature and messaging opportunitiesQualifications for
Success:Must be an expert in Google Analytics (GA4), advertising
platform (Facebook, Google, third-party) analytics and email
marketing analyticsMust have deep and diverse understanding of
customer segmentation, ideally for direct-to-consumer e-commerce
applicationsSkilled at data visualization through Google Data
Studio, Tableau or similarComfortable working with data API's and
SQL2+ years agency or in-house data analysis experience with a
marketing teamCompetency in Microsoft Office applications,
particularly ExcelBachelor's Degree in Marketing or related field
and/or certifications in marketing analytics specialties, such as
Google Analytics, Adobe Analytics, Facebook Analytics, CRM's,
Google Data Studio, Tableau, and/or othersFlexible work from home
options available.
Keywords: Smith Brothers Farms, Kent , Marketing Data Analyst, Advertising , Kent, Washington
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